Employee Morale and Retention
If individual employees or groups of employees are increasingly disengaged from their respective departments or the organization as a whole or showing feelings of frustration, wouldn’t you want to know that this is occurring and why? Wouldn’t it be useful to examine which topics generate friction or unhappiness on a company-wide basis? Once you’re equipped with this objective knowledge, you can take proactive measures to improve employee morale by addressing those specific concerns. Our solutions give you the opportunity to monitor and investigate any changes in employee morale in order to improve the overall work environment, retain top talent and circumvent any bad outcomes associated with disgruntled, unhappy employees.
Let’s consider the example of an organization who is implementing significant budget cuts. How are employees within the organization reacting to specific aspects of these budget cuts? Which specific topics are generating the most frustration, fear or anxiety on a company-wide basis? Is it a sudden announcement to cut health insurance, discontinue education benefits, or eliminate company perks like free food and beverages? What are the relative durations and peaks of the expression of these negative sentiments? Some of our analytics, like our Temperature Gauge (shown below) and Stressful Topics, incorporate sentiment analysis and offer unique insight into the emotions of your employees and how they react negatively to specific topics over time, which would be particularly useful in this scenario.
For example, the Temperature Gauge analytic, displayed to the right, shows how different departments react to different topics – Education Benefits, Health Insurance, Company Perks, Marketing, R&D – that are related to these budget cuts. In this example, you can see that the topic of health insurance produces extreme negativity for every department shown, as evidenced by the arrows pointing to the right in the second column. Employees’ strong negative emotions about a particular decision, like the decision to cut health insurance in this scenario, might disseminate and spread throughout a large portion of the organization, perhaps leading to a significant number of employees looking for or immediately leaving for another job.
As all HR professionals know, the consequences associated with neglecting low employee morale over time – including the departure of valuable employees, an irrecoverable loss of company reputation, and litigation costs – are real, substantial and long-lasting. Cataphora’s solutions, capable of uncovering fluctuations in employee morale and how they relate to specific topics, benefit both the employer and the employees. Employers can use this knowledge to influence their decision-making process and improve employee retention and these data-driven decisions, in turn, will create happier and more productive employees who are more committed to the long-term success of the business.
Our solutions offer unprecedented insight into the behavioral patterns of your employees and ultimately, how company-wide employee morale ranks in relation to a specific topic or decision. When you’re equipped with this kind of comprehensive knowledge, you’re much better prepared to take action to improve employee morale by addressing specific concerns or anticipate and prevent certain bad outcomes.
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